Our Founder and CEO, Bharat Sharma, recently shared his perspective on the future of food and drink wholesale in an opinion piece for eCommerceNews Ireland, part of the TechDay network. It also ran across TechDay’s sister titles, CFOtech Ireland, CMOtech Ireland, and IT Brief Ireland. Below is a short take on the argument and why …
At Apex, we believe successful B2B eCommerce starts long before a customer places an order. It starts with trusted product data. That’s why we’re delighted to announce our partnership with Etimix, a specialist Product Information Management (PIM) platform built around the internationally recognised ETIM classification standard. Together, Apex B2B and Etimix provide technical manufacturers, wholesalers, …
B2B commerce for mid-market wholesalers has reached a turning point, and that is the focus of a new article by Apex founder and CEO Bharat Sharma in the June 2026 issue of Electrical Wholesaler. In it, he explains how B2B commerce has quietly become one of the most complex areas of digital transformation, and why …
Read more “B2B Commerce for Mid-Market Wholesalers: From Fax Machines to AI”
The Problem That No One Was Solving For years, mid-market B2B businesses have been stuck making do. On one side: consumer grade platforms that were never built for the complexity of wholesale, distribution or manufacturing. On the other hand: enterprise systems that cost too much, take too long to implement & were designed for a …