U.S. Air Filtration Completes Apex B2B eCommerce Migration from Adobe Commerce Cloud
Leading Texas-based industrial air filtration specialist selects Apex B2B as its new eCommerce platform, integrated with Salesforce CRM.
We’re proud to announce that U.S. Air Filtration, a leading Texas-based supplier of industrial air filtration equipment and replacement parts, has completed its Apex B2B eCommerce migration, moving from Adobe Commerce Cloud to a modern, scalable B2B eCommerce platform and going live with a brand-new website.
It’s a milestone we’re excited to share. This Apex B2B eCommerce migration marks the next step in U.S. Air Filtration’s digital commerce strategy, and a strong signal of Apex B2B’s continued growth across the United States.
Cleaner, safer working environments
U.S. Air Filtration specialises in helping organisations create cleaner and safer working environments through industrial dust collection systems, replacement filters, parts and related services. From baghouses and cartridge collectors to thousands of replacement parts, the company supports businesses across a wide range of industries, improving operational efficiency, air quality and workplace safety.
Serving customers with this kind of technical, high-mix product catalogue calls for an industrial air filtration eCommerce experience built specifically for the demands of B2B. That’s exactly what the move to Apex B2B set out to deliver.
Why U.S. Air Filtration chose the Apex B2B eCommerce migration
The migration from Adobe Commerce Cloud represents an important development in U.S. Air Filtration’s digital commerce strategy. The new website gives customers a modern, streamlined purchasing experience, making it easier to find, evaluate, and order the products they need, whenever they need them.
An Adobe Commerce Cloud migration of this kind is about more than a new look. The new site takes advantage of several Apex B2B features designed specifically for complex B2B commerce, including:
- Targeted homepages that surface the most relevant content for each visitor
- Company member groups to reflect real-world organisational structures
- Customer segmentation for more tailored experiences
- Customer-specific price books for accurate, account-based pricing
Together, these capabilities let U.S. Air Filtration tailor the online experience for different customers and organisations. Users are presented with more relevant content, product information and pricing based on their account, segment and purchasing requirements, a far more personalised experience than a one-size-fits-all storefront.
Connected commerce with Salesforce CRM integration
A key part of the Apex B2B eCommerce migration is its Salesforce CRM integration, which creates a more connected flow of customer and commerce information. This helps U.S. Air Filtration deliver a consistent experience across its online, sales, and customer service operations, so the digital storefront works hand in hand with the teams behind it.
In their words
“Having worked with Monsoon Consulting, moving to the Apex B2B platform seemed a logical and strategic next step in our digital journey. We are able to benefit from many of the powerful features available within the platform while engineering our custom requirements and integrations to meet our company processes.”
– Chris Watson, General Manager, U.S. Air Filtration
“We are absolutely delighted to have successfully migrated USAF from Adobe Commerce Cloud to Apex B2B, and we are excited to support the business as it takes the next steps in its eCommerce journey. This is an important milestone both for USAF and for Apex B2B’s continued expansion in the United States.”
– Alastair Brodie, Apex B2B
A scalable foundation for growth
This Apex B2B eCommerce migration gives U.S. Air Filtration a scalable foundation from which to develop its digital services and support the continued growth of its online business. It also demonstrates Apex B2B’s ability to support manufacturers, distributors, and specialist suppliers migrating from established enterprise commerce platforms to a B2B eCommerce platform designed around their specific requirements.
We’re proud to support U.S. Air Filtration on this next stage of the journey, and excited about what comes next.
Explore the new site: usairfiltration.com
About U.S. Air Filtration
U.S. Air Filtration provides industrial air filtration equipment, replacement filters, parts, and services to businesses across the United States. The company helps customers improve air quality, operational performance, and workplace safety through dependable dust collection and filtration solutions.
About Apex B2B
Apex B2B is an eCommerce platform designed to help manufacturers, distributors and other B2B organisations deliver modern, scalable digital buying experiences. The platform enables businesses to simplify complex purchasing journeys, personalise customer experiences, integrate commerce with critical business systems and grow their online operations.
