PLATFORM

Product Overview

An out-of-the-box ready B2B eCommerce solution for suppliers, distributors, and wholesalers that grows with your business.

Product Overview

Features

Quoting

Self-Service

Company Roles

Pricebooks

Recent Purchases

Integrations

ERP

Payments

Hosting

PIM

CMS

AI

Technology

Security

Compliance

Pricing

Discover what eCommerce solution is the best fit for your business.

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PARTNERS

Partner Programme

Join the Apex B2B partner programme: technology, Solution, Strategic, and Trade partnerships for agencies, ERP providers and B2B consultants.

Programme Overview

Technology Partners

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Solution Partners

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Strategic Partners

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Trade & Industry

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Want to become an Apex B2B partner?

Join a growing network of agencies, technology providers, and implementation specialists.

Become a Partner
SOLUTIONS

Solutions Overview

Whether you’re just starting out or already have a strong digital presence, Apex suits a variety of B2B industries with its specialised solutions.

Company Sector

Food & Beverage

Hardware & Construction

Pharma

Wholesale

Electronics

Beauty

Role

CEO

Finance

Sales

Marketing

IT

Company Size

Scale Up

SME

Large

Enterprise
RESOURCES

Resources

Stay up-to-date on Apex upgrades, industry news, and eCommerce resources to help you scale in B2B.

FAQs

Readiness Checklist
NEWS & INSIGHTS

News & Insights

Follow Apex’s journey, from our launch to building the infrastructure layer mid-market B2B trade has been missing.

See all News & Insights

News

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Press Coverage

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Events

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Blog

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For Press Enquiries

For media requests, interview opportunities, or press-related questions.

Contact Us

B2B eCommerce platform for wholesale

Apex B2B is a purpose-built platform for wholesalers, distributors, and manufacturers. Pricebooks, ERP integration, self-service ordering, and automated order capture, all out of the box, ready in weeks, not months.

Speed to Market

Profit-Boosting Features

Enhanced Design

Streamlined Administration

FINALIST

Everything Your B2B Store Needs is Ready Now

Apex is an out-of-the-box ready B2B eCommerce product for manufacturers, distributors, and wholesalers. Here are some of the highlights of what we’ve developed to help your B2B business scale online:

Quick Development

Ready-made eCommerce features to get you online and selling quickly.

Secure by Default

Enterprise-level protection without adding complexity.

Built for Buyers

Intuitive tools mean your customers find what they need faster.

Fast and Reliable

Lightning-fast for better engagement and more conversions.

Simple Pricing

Easy-start plans with fixed monthly rates, no surprises.

Guided Launch

Get onboarded with confidence by our experts.

Core B2B features built for wholesalers and distributors

Company Roles

Multi-level user permissions

Manage Internal Hierarchies

B2B purchasing is complex. With Company Roles, Apex empowers you to customise permissions for users at different levels. For example, a single store manager won't need access to as much as a regional manager.

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Pricebooks

Customisable multi-tiered pricing

Manage Complex Pricing

Run hundreds of customer-specific price lists from one place. Set pricing by account, product group, or volume tier. Changes sync in real time, no spreadsheets, no risk of showing the wrong price to the wrong buyer.

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Recent Purchases

Automatically pulled list of Favourites

Streamline Reordering

Surface a buyer's last orders directly in their portal so they can reorder familiar products in seconds. No searching. No re-entering SKUs. For buyers who order the same lines weekly, this reduces friction and increases order frequency.

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Self-Service Portal

Put your buyers in control

Improve UX

Give your buyers 24/7 access to order history, account details, shipment tracking, and reordering, without calling your team. Fewer inbound queries. Lower cost-to-serve. Better buyer experience.

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Quoting

Streamlined quotes in storefront

Optimise Sales

A sales rep builds and sends a quote directly from the storefront. The buyer accepts with one click. The order enters your system automatically, no email back-and-forth, no manual entry, no delay.

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Multi-Channel Ordering

Bring all your orders into one place

Centralise All Orders

Whether it’s online, email or WhatsApp, Apex uses AI to centralise orders and keep your pipeline clear. Nothing falls through the cracks.

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apex is for

B2B companies
wholesalers
distributors
manufacturers

who need to

sell more online
improve their user experience
get online quickly & securely
optimise internal workflows

ERP integration and third-party connections for your tech stack

Apex connects to the systems your business already runs on, ERP, payments, hosting, and CMS, so you get a unified operation without replacing your existing infrastructure.

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Industries we serve

hardware & construction

food & beverage

pharma

manufacturing

online in weeks, not months.

We know the industry standard and we’ve pre-packaged the essentials. Faster development time means a faster route to profit.

Ready-made themes
Core B2B features
Baked in third-party integrations
Optional additional upgrades

simplify operations, scale growth.

Optimised back office admin means you can stop wasting time on manual tasks and free up your team to grow your business in other ways.

ERP sync; price and stock updates
Product inquiries
Localisation for various markets
Intuitive content management

your clients come first, always.

We build everything with the end user in mind because satisfied customers spend more. When you succeed, we succeed.

Top-notch performance
Personalisation at a client and user level
Self-service administration
Simplified checkout

Boost Profits from Loyal Customers.

Attracting new B2B clients can be challenging. Apex simplifies growth by boosting average order values from your current customer base, making scaling smoother.