News & Insights
Follow Apex’s journey, from our launch to building the infrastructure layer mid-market B2B trade has been missing.
NEWS
What's new with Apex B2B
NEWS • 26th June 2026
Why Wholesale Is Ireland's Invisible Infrastructure, And Why Resilience Now Depends On It
Our Founder and CEO, Bharat Sharma, recently shared his perspective on the future of food and drink wholesale in an opinion piece for eCommerceNews Ireland, part of the TechDay network. It also ran across TechDay’s sister titles, CFOtech Ireland, CMOtech Ireland, and IT Brief Ireland. Below is a short take on the argument and why we think it matters for every mid-market wholesaler dealing with today’s volatility.
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NEWS • 26th June 2026
Why Wholesale Is Ireland's Invisible Infrastructure, And Why Resilience Now Depends On It
Our Founder and CEO, Bharat Sharma, recently shared his perspective on the future of food and drink wholesale in an opinion piece for eCommerceNews Ireland, part of the TechDay network. It also ran across TechDay’s sister titles, CFOtech Ireland, CMOtech Ireland, and IT Brief Ireland. Below is a short take on the argument and why we think it matters for every mid-market wholesaler dealing with today’s volatility.
As featured in:
NEWS • 23rd June 2026
B2B Commerce for Mid-Market Wholesalers: From Fax Machines to AI
B2B commerce for mid-market wholesalers has reached a turning point, and that is the focus of a new article by Apex founder and CEO Bharat Sharma in the June 2026 issue of Electrical Wholesaler.
As featured in:
NEWS • 26th May 2026
Why Are So Many B2B Businesses Still Avoiding Automation?
With 80% of B2B sales now happening online and 79% of businesses planning to invest in better purchasing technology, the direction of travel is clear. Yet for many organisations, transformation still sits on the roadmap, untouched, month after month.
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NEWS • 29th June 2026
Apex Partners with Etimix to Help Mid-Market Technical Wholesalers Build Better B2B Commerce
A modern B2B storefront is only as good as the data behind it. Apex and Etimix close the product data gap for technical wholesalers and distributors.
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EVENTS
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Events • April 2026 • Dublin, Ireland
Apex B2B nominated for National Digital Award, Platform / Tool of the Year
We were shortlisted for one of Ireland’s most recognised digital honours at the National Digital Awards 2026 ceremony,a recognition of what the team has built for mid-market B2B commerce.
Events • April 2026 • London, UK
Our CEO on Irish Tech News, why B2B eCommerce is broken for the mid-market
Bharat sat down with the Irish Tech News podcast to discuss the gap Apex B2B is solving, what the £1.3M funding means for the roadmap, and where B2B commerce is headed next.