Apex B2B Partner Programme

Technology, Solution, Strategic & Trade Partnerships

Help B2B businesses sell smarter online, and grow with us. Join a growing network of agencies, technology providers, and implementation specialists helping mid-market manufacturers, distributors and wholesalers go live in weeks, not months.

Partnership Types

Why Partner With Apex B2B — Technology, Solution, Strategic & Trade Models

Apex B2B partners with agencies, technology providers, implementation specialists and trade bodies across four distinct partnership models.

Technology Partners

Best-in-class ERP, PIM, payment and hosting integrations, pre-built and production-ready from day one.

Solution Partners

Deep technical expertise in B2B eCommerce implementation, delivering Apex B2B cleanly, efficiently, and built to scale.

Strategic Partners

Ecosystem-level alliances with organisations that share our belief that the B2B mid-market deserves better.

Trade & Industry Partners

Working relationships with the trade associations representing the sectors Apex B2B is built to serve.

Why Apex B2B

What partnering with Apex B2B means for your business.

Manufacturers, distributors, and suppliers face rising customer expectations, complex pricing demands, and growing pressure to digitise. When you partner with Apex B2B, you bring your clients a platform built specifically for how B2B businesses actually work.

Instant credibility in the B2B eCommerce market

Apex B2B is purpose-built for mid-market wholesalers, distributors and manufacturers, a market that most platforms have ignored or underserved. Partnering with Apex positions your business alongside a platform that was built for the operational realities of B2B commerce, not retrofitted from a consumer tool. That credibility matters when you are selling to IT managers, eCommerce directors, and CFOs who have been burned by the wrong platform before.

Direct access to a high-demand B2B market

 The mid-market B2B sector, companies with €10M to €300M in annual revenue, is one of the most underserved segments in digital commerce. These businesses are actively looking for the right platform and the right partners to get them there. As an Apex B2B partner, you gain direct access to a pipeline of qualified prospects across manufacturing, wholesale and distribution in Ireland, the UK and the US.

Low cost of entry. Fast time to value

Because Apex B2B comes pre-integrated with leading ERP, PIM, payment and hosting platforms, the cost and time of going live are significantly lower than with any platform built from scratch. For technology partners, that means your integration is already built. For solution partners, that means your implementation projects start with working B2B features, not a blank canvas. Less build time. Faster delivery. Better margins.

Real growth activities, not just a listing

Partnership with Apex B2B is not a logo on a webpage. We work with our partners on joint lead generation, shared pipeline, co-marketing, and industry events. We refer qualified opportunities to our solution and technology partners, and we expect the same in return. If a deal involves your platform or your implementation capability, we make the introduction. Growth here is mutual, not one-sided.

How It Works​

From application to active partner in four steps.

Apply

Tell us about your business and the partnership model you have in mind. The application takes less than two minutes.

Review

The Apex B2B team reviews your application and responds within two business days to discuss fit, scope, and the right path forward.

Onboard

Once confirmed, you are onboarded with the context, tools, and platform access you need to hit the ground running immediately.

Grow

Share leads with us and receive qualified introductions in return. Collaborate on joint marketing campaigns and industry events. Earn on every client you bring to the platform. This is a commercial partnership, built to grow both sides.

FAQS

Apex B2B Partner Programme — FAQs

Who can become an Apex B2B partner?

Agencies, consultants, technology providers, distributors, and industry networks with a relevant B2B audience or service offering are welcome to apply. If you are unsure which model fits, tell us about your business, and we will identify the right path.

  • TLS 1.2/1.3 enforced; HSTS and Perfect Forward Secrecy enabled.
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  • Regular automatic key rotation.
  • Tokenization available for payment data handled via PCI-compliant providers.
  • Secure SDLC: threat modeling, SAST/DAST, dependency/SBOM scanning, and secrets management.
  • Annual third-party penetration testing with remediation tracking.
  • Coordinated Vulnerability Disclosure policy and security@ contact.
  • Secure SDLC: threat modeling, SAST/DAST, dependency/SBOM scanning, and secrets management.
  • Annual third-party penetration testing with remediation tracking.
  • Coordinated Vulnerability Disclosure policy and security@ contact.
  • Secure SDLC: threat modeling, SAST/DAST, dependency/SBOM scanning, and secrets management.
  • Annual third-party penetration testing with remediation tracking.
  • Coordinated Vulnerability Disclosure policy and security@ contact.

We’d love to hear from you.