Bharat Sharma, founder and CEO of Apex B2B, recently spoke with Drinks Industry Ireland (July/August 2026) on the topic of AI in B2B commerce and why it has evolved from ‘nice to have’ to competitive necessity. Here are the key points from that conversation: Recent figures show that 77% of B2B buying processes involved AI …
Read more “Why AI Is Now a Competitive Necessity for the Drinks Trade, Not a “Nice-to-Have””
Our Founder and CEO, Bharat Sharma, recently shared his perspective on the future of food and drink wholesale in an opinion piece for eCommerceNews Ireland, part of the TechDay network. It also ran across TechDay’s sister titles, CFOtech Ireland, CMOtech Ireland, and IT Brief Ireland. Below is a short take on the argument and why …
B2B commerce for mid-market wholesalers has reached a turning point, and that is the focus of a new article by Apex founder and CEO Bharat Sharma in the June 2026 issue of Electrical Wholesaler. In it, he explains how B2B commerce has quietly become one of the most complex areas of digital transformation, and why …
Read more “B2B Commerce for Mid-Market Wholesalers: From Fax Machines to AI”
