B2B payment modernisation

Bank Transfers Aren’t The Problem: What B2B Payment Modernisation Really Means

Decades of fintech investment have transformed how consumers pay. Tapping a phone, splitting a bill, sending money to a friend in seconds; all of it became completely normal. Business payments never had that moment. Walk into most wholesalers, distributors, or manufacturers today, and you’ll find much the same setup as a decade ago: bank transfers, …

Apex B2B eCommerce migration

U.S. Air Filtration Completes Apex B2B eCommerce Migration from Adobe Commerce Cloud

Leading Texas-based industrial air filtration specialist selects Apex B2B as its new eCommerce platform, integrated with Salesforce CRM. We’re proud to announce that U.S. Air Filtration, a leading Texas-based supplier of industrial air filtration equipment and replacement parts, has completed its Apex B2B eCommerce migration, moving from Adobe Commerce Cloud to a modern, scalable B2B …

Why AI Is Now a Competitive Necessity for the Drinks Trade

Why AI Is Now a Competitive Necessity for the Drinks Trade, Not a “Nice-to-Have”

Bharat Sharma, founder and CEO of Apex B2B, recently spoke with Drinks Industry Ireland (July/August 2026) on the topic of AI in B2B commerce and why it has evolved from ‘nice to have’ to competitive necessity. Here are the key points from that conversation: Recent figures show that 77% of B2B buying processes involved AI …

food and drink wholesale

Why Wholesale Is Ireland’s Invisible Infrastructure, And Why Resilience Now Depends On It

Our Founder and CEO, Bharat Sharma, recently shared his perspective on the future of food and drink wholesale in an opinion piece for eCommerceNews Ireland, part of the TechDay network. It also ran across TechDay’s sister titles, CFOtech Ireland, CMOtech Ireland, and IT Brief Ireland. Below is a short take on the argument and why …

B2B commerce for mid-market wholesalers

B2B Commerce for Mid-Market Wholesalers: From Fax Machines to AI

B2B commerce for mid-market wholesalers has reached a turning point, and that is the focus of a new article by Apex founder and CEO Bharat Sharma in the June 2026 issue of Electrical Wholesaler. In it, he explains how B2B commerce has quietly become one of the most complex areas of digital transformation, and why …