In the B2B eCommerce space, companies face a unique set of challenges that demand flexible, scalable solutions. Unlike B2C, where a single customer account may only need straightforward access, B2B eCommerce involves multiple users within a single organisation, each with distinct roles and permissions. Companies must balance centralised control with empowering individual teams to operate …
Have you noticed the growing buzz around health, sustainability, and premium quality in food and drink? Consumers in the UK and Europe certainly have, with half actively reducing sugar and 34.8% prioritising protein in their shopping, data from a recent Attest survey tells us. And new research from Lumina tells us that overall, alcohol consumption …
Read more “2025 Trends in B2B Food & Beverage: A Look at the UK and Europe”
Did you know that 79% of B2B buyers prefer to place repeat orders online? According to a Sana Commerce report, this trend highlights the growing expectation among B2B buyers for convenience and efficiency in their purchasing processes. More than ever, B2B customers demand the same level of personalisation and ease found in B2C interactions. In …
Demographics are changing in B2B, as 71% of buyers are now Millennials or Gen Z, according to a recent Forrester report. As a result of these digital natives stepping into decision-making roles, customer expectations need to be met with a more consumer-like, sleek digital experience. As businesses increasingly embrace online sales, upselling and cross-selling are …
Read more “Maximising Profits: Leveraging Upselling and Cross-Selling in B2B eCommerce”
As we finish up 2024, sectors across the B2B eCommerce landscape are witnessing transformative shifts. We are constantly being influenced by rapid technological advances–of course AI–changing market demands, and the availability of innovative new technology. There’s so much going on that it can be hard to keep up with it all! To recap some of …
Read more “The Future of B2B eCommerce: Navigating Major Trends”