Arm reaches for a wrench from a wall of various tools.

Why Self-Service Isn’t Just a Feature—It’s the New Standard in B2B

by katarina whiteApex Features, InsightsPosted on No Comments

  When a busy restaurant manager logs in at 10pm to check invoice history, reorder her staple pantry items, or apply a custom discount, she’s not hoping someone from your sales team is online. She expects the platform to handle it. Quietly, accurately, instantly. This expectation isn’t a trend. It’s how modern B2B commerce operates. …

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woman standing in front of vegetable shelves choosing what to buy.

2025 Trends in B2B Food & Beverage: A Look at the UK and Europe

by katarina whiteInsightsPosted on No Comments

Have you noticed the growing buzz around health, sustainability, and premium quality in food and drink? Consumers in the UK and Europe certainly have, with half actively reducing sugar and 34.8% prioritising protein in their shopping, data from a recent Attest survey tells us. And new research from Lumina tells us that overall, alcohol consumption …

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