Alastair Brodie

Sales Director at Apex B2B

About Alastair

Alastair Brodie is the Sales Director at Apex B2B, where he leads commercial growth, partnerships and market engagement across all regions. He works closely with wholesalers, distributors and manufacturers to help them modernise their B2B eCommerce infrastructure and unlock scalable, long‑term digital growth. with more than 20 years of experience in digital commerce and enterprise technology, Alastair brings a strategic, commercially focused perspective to how businesses can adopt and benefit from modern B2B platforms.

Expertise & Background

Alastair has a broad and accomplished background spanning both B2B and B2C eCommerce. His expertise includes:

– B2B & B2C commerce strategy
– eCommerce platform development
– Digital transformation for mid‑market and enterprise businesses
– System integrations (ERP, PIM, WMS and more)
– Online marketing & customer acquisition
– Logistics, operations & fulfilment strategy
– Commercial leadership for high‑growth digital teams

He has worked with national and global brands across multiple industries, guiding organisations through significant digital change and operational modernisation.

What Alastair Writes About

Alastair creates content aimed at business leaders, digital transformation teams and wholesale organisations exploring the future of B2B commerce his topics include:

– B2B digital growth strategy
– Adopting modern commerce platforms
– Commercial benefits of digital transformation
– Streamlining wholesale operations
– Technology‑driven business performance

Education & Qualifications

Master of Arts (Social Science, Business & Psychology) – University of Glasgow

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