How U.S. Air Filtration built a future-ready B2B store on Apex B2B
U.S. Air Filtration, a leading Texas-based supplier of industrial air filtration equipment, moved its online business to Apex B2B to create a more flexible foundation for the years ahead. The new site went live with a full B2B feature set out of the box, connected to Salesforce and running on AWS.
THE LAUNCH AT A GLANCE
Adobe to Apex B2B:
Replatformed to a B2B-first solution
Salesforce:
Connected across sales and service
Out of the box:
A full B2B feature set, live at launch
AWS:
Stable, scalable cloud hosting
A proactive look at what comes next
Rather than waiting for a reason to change, U.S. Air Filtration took a considered look at its technology and future options. The goal was a more flexible and agile way to invest in B2B eCommerce, one that could keep pace as customer expectations and the business itself continued to grow.
- A platform built for B2B, not adapted to it. Account-based buying, company structures, and customer pricing are part of how Apex B2B works, so the business did not have to bend its processes to fit the software.
- Room to grow at their own pace. A wide set of features is ready to switch on over time, so the site can evolve without starting from scratch.
- A simpler path forward. A modern, well-supported foundation that keeps the focus on serving customers rather than maintaining technology.
Having worked with Monsoon Consulting, moving to the Apex B2B platform seemed a logical and strategic next step in our digital journey. We are able to benefit from many of the powerful features available within the platform while engineering our custom requirements and integrations to meet our company processes.
Chris Watson, General Manager, U.S. Air Filtration
THE SOLUTION
B2B commerce that fits how they sell
One of the biggest advantages of Apex B2B is how much comes ready out of the box. U.S. Air Filtration went live with a rich set of B2B features and very little custom development, which kept the project straightforward and put the focus on getting real value to customers quickly.
Fast, relevant product discovery
Elasticsuite search, mega menu, targeted homepage, product gallery with zoom, product file attachments. Customers can find and evaluate the right products with far less effort, whether they know exactly what they need or are exploring the catalogue.
Built for B2B accounts
Company entities, company members, member groups, user roles. The site mirrors how customer organisations are actually structured, so the right people have the right level of access and control.
Personalised buying
Customer segmentation, pricebooks, customer-specific pricing. Each account sees pricing and content that reflects their specific relationship with the business, without any manual work.
Simple, repeatable ordering
Recent purchases, favourites, enhanced order history, quick add to cart, request a quote.
Reordering the products they rely on takes just a few clicks, while a request a quote option supports less standard purchases.
Connected and secure
Salesforce integration, AWS hosting, admin security extras, phishing guard. The Salesforce integration keeps customer and order information flowing between the website
A strong start, with room to build
The new site is still in its early days, and the signals so far are encouraging. Just as importantly, U.S. Air Filtration now has a platform it can grow into for the long term.
- Orders coming in:
Customers are already placing orders through the new store since launch. - A faster experience:
Site performance has improved, giving customers a quicker experience from the first click. - Ready to scale:
More Apex B2B features can be switched on over time as the business continues to grow.
We are delighted to have launched U.S. Air Filtration on Apex B2B, and excited to support the business as it takes the next steps in its eCommerce journey. This is an important milestone for USAF and for Apex B2B’s continued expansion in the United States.
Alastair Brodie, Apex B2B
