News & Insights
Follow Apex’s journey, from our launch to building the infrastructure layer mid-market B2B trade has been missing.
NEWS
What's new with Apex B2B
NEWS • 23 July 2026
Why AI Is Now a Competitive Necessity for the Drinks Trade, Not a "Nice-to-Have"
Apex B2B CEO Bharat Sharma argues Ireland’s food and drink wholesale sector is invisible infrastructure — noticed only under strain. The conversation has shifted from digital transformation to resilience: volatility is now the operating environment, and winners will respond fastest rather than predict best. Legacy systems slow decisions; modern digital capability and responsibly governed AI are resilience strategies, not just efficiency plays. Wholesale isn’t consumer-facing, but it is economy-facing.
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NEWS • 23rd July 2026
Why AI Is Now a Competitive Necessity for the Drinks Trade, Not a "Nice-to-Have"
Apex B2B CEO Bharat Sharma tells Drinks Industry Ireland that AI is now a competitive necessity, not a luxury; 77% of B2B buying processes involved AI in 2025. For drinks wholesalers, suppliers and publicans, it removes friction across the buying journey: predictive ordering using weather, events and sales history, automated order capture, better forecasting and staff scheduling. His advice for smaller operators: tackle your biggest friction point first, measure, then expand.
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NEWS • 26th June 2026
Why Wholesale Is Ireland’s Invisible Infrastructure, And Why Resilience Now Depends On It
Bharat Sharma calls Irish food wholesale “invisible infrastructure.” The conversation has shifted from digital transformation to resilience: winners respond to volatility fastest.
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NEWS • 23rd June 2026
B2B Commerce for Mid-Market Wholesalers: From Fax Machines to AI
B2B commerce for mid-market wholesalers has reached a turning point, and that is the focus of a new article by Apex founder and CEO Bharat Sharma in the June 2026 issue of Electrical Wholesaler.
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NEWS • 29th June 2026
Apex Partners with Etimix to Help Mid-Market Technical Wholesalers Build Better B2B Commerce
A modern B2B storefront is only as good as the data behind it. Apex and Etimix close the product data gap for technical wholesalers and distributors.
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EVENTS
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Events • April 2026 • Dublin, Ireland
Apex B2B nominated for National Digital Award, Platform / Tool of the Year
We were shortlisted for one of Ireland’s most recognised digital honours at the National Digital Awards 2026 ceremony,a recognition of what the team has built for mid-market B2B commerce.
Events • April 2026 • London, UK
Our CEO on Irish Tech News, why B2B eCommerce is broken for the mid-market
Bharat sat down with the Irish Tech News podcast to discuss the gap Apex B2B is solving, what the £1.3M funding means for the roadmap, and where B2B commerce is headed next.