B2B eCommerce Personalisation: How to Show Every Customer Their Own Prices, Products and Terms
B2B eCommerce personalisation means each trade account logs in to see a storefront built around their contract: their negotiated pricing, the SKUs they’re approved to buy, their credit terms, and their order history. It runs on account data held in your ERP, the system that already runs your customer master, stock, and pricing. It does …