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Maximising Profits: Leveraging Upselling and Cross-Selling in B2B eCommerce

by katarina whiteB2B Essentials, Industry NewsPosted on Comments are Disabled

Demographics are changing in B2B, as 71% of buyers are now Millennials or Gen Z, according to a recent Forrester report. As a result of these digital natives stepping into decision-making roles, customer expectations need to be met with a more consumer-like, sleek digital experience.  As businesses increasingly embrace online sales, upselling and cross-selling are …

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The Future of B2B eCommerce: Navigating Major Trends

by katarina whiteeCommerce Strategies, Industry NewsPosted on Comments are Disabled

As we finish up 2024, sectors across the B2B eCommerce landscape are witnessing transformative shifts. We are constantly being influenced by rapid technological advances–of course AI–changing market demands, and the availability of innovative new technology.  There’s so much going on that it can be hard to keep up with it all! To recap some of …

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