katarina white, Author at Apex

Streamlining Reordering with Apex’s “Recent Purchases” Feature

by katarina whiteApex Features January 16, 2025January 16, 2025No Comments

In B2B eCommerce, efficiency isn’t just a convenience—it’s a necessity. Whether your business operates in wholesale, manufacturing, or distribution, Apex’s “Recent Purchases” feature is designed to simplify the reordering process, save time, and enhance the user experience. This innovative Favourites function is a game-changer for businesses managing recurring orders and working under time-sensitive conditions. What …

Maximising B2B Flexibility with Apex’s ‘Pricebooks’ Feature

by katarina whiteApex Features December 6, 2024December 6, 2024No Comments

In B2B eCommerce, pricing flexibility is essential. Companies often have unique pricing agreements for different customers—whether based on volume, loyalty, or special deals. Apex’s “Pricebooks” feature offers a solution designed to empower businesses with the flexibility to customise pricing for each client, creating a seamless experience that respects individual agreements without the need for manual …

Enhancing B2B eCommerce with Company Roles

by katarina whiteApex Features November 21, 2024November 21, 2024No Comments

In the B2B eCommerce space, companies face a unique set of challenges that demand flexible, scalable solutions. Unlike B2C, where a single customer account may only need straightforward access, B2B eCommerce involves multiple users within a single organisation, each with distinct roles and permissions. Companies must balance centralised control with empowering individual teams to operate …

2025 Trends in B2B Food & Beverage: A Look at the UK and Europe

by katarina whiteInsights October 31, 2024October 31, 2024No Comments

Have you noticed the growing buzz around health, sustainability, and premium quality in food and drink? Consumers in the UK and Europe certainly have, with half actively reducing sugar and 34.8% prioritising protein in their shopping, data from a recent Attest survey tells us. And new research from Lumina tells us that overall, alcohol consumption …

How to Personalise the B2B eCommerce Experience

by katarina whiteeCommerce Strategies October 22, 2024October 22, 2024No Comments

Did you know that 79% of B2B buyers prefer to place repeat orders online? According to a Sana Commerce report, this trend highlights the growing expectation among B2B buyers for convenience and efficiency in their purchasing processes. More than ever, B2B customers demand the same level of personalisation and ease found in B2C interactions. In …

Maximising Profits: Leveraging Upselling and Cross-Selling in B2B eCommerce

by katarina whiteB2B Essentials October 14, 2024October 31, 2024No Comments

Demographics are changing in B2B, as 71% of buyers are now Millennials or Gen Z, according to a recent Forrester report. As a result of these digital natives stepping into decision-making roles, customer expectations need to be met with a more consumer-like, sleek digital experience. As businesses increasingly embrace online sales, upselling and cross-selling are …

The Future of B2B eCommerce: Navigating Major Trends

by katarina whiteeCommerce Strategies October 7, 2024October 7, 2024No Comments

As we finish up 2024, sectors across the B2B eCommerce landscape are witnessing transformative shifts. We are constantly being influenced by rapid technological advances–of course AI–changing market demands, and the availability of innovative new technology. There’s so much going on that it can be hard to keep up with it all! To recap some of …