Apex combines Magento OS, Hyvä, Storyblok, and AWS into a unified solution built for modern B2B needs. Each layer of the stack has been carefully chosen to remove complexity, improve performance, and empower your team to work more efficiently.
At the heart of Apex is Magento Open Source, owned by Adobe and the platform trusted by thousands of global retailers. It has been tested and refined continuously since its launch in 2008, powering everything from small catalogues to highly complex product ranges. By choosing Magento OS as the foundation, Apex inherits stability, flexibility, and a huge ecosystem of extensions and integrations.
For suppliers, wholesalers, and distributors, this means Apex can easily handle large inventories, multi-customer pricing, and bespoke order processes without the need for costly workarounds. It is a robust base that allows your business to adapt as markets change, giving you confidence that your site will support growth for years to come.
Managing content shouldn’t slow you down. Apex integrates with Storyblok, a headless CMS designed to make updates easy for non-technical teams. Marketing and sales staff can launch promotions, publish news, or update product information with drag-and-drop tools, without waiting on developer support.
Storyblok also ensures consistency across pages and devices. With reusable content blocks and a centralised editing system, your team can keep information aligned, brand voice strong, and pages fresh. This means you can react faster to market opportunities and stay relevant to customers.
B2B buyers expect the same speed and simplicity they find in consumer eCommerce. That’s why Apex uses Hyvä, a modern front-end framework that transforms Magento into a fast, streamlined buying experience. Hyvä cuts out unnecessary code and makes your site lightweight, leading to faster page loads and better performance across all devices.
For your business, this translates into reduced bounce rates, improved conversion rates, and lower long-term costs. Hyvä is easier to maintain, meaning your site stays modern and fast without requiring constant developer intervention. Buyers enjoy an experience that feels effortless, while your team benefits from reduced complexity.
Your eCommerce store must be reliable every hour of every day. Apex is hosted on Amazon Web Services (AWS), the world’s leading cloud platform. This ensures high availability and robust protection for your customer data, supported by infrastructure trusted by some of the largest enterprises in the world.
AWS also makes your store future-ready. As your traffic grows or new markets open up, resources scale seamlessly to keep performance consistent. You gain enterprise-grade reliability without the complexity or cost of managing servers yourself. For midsized B2B companies, this means you can focus on growing your business with confidence.
We know the industry standard and we’ve pre-packaged the essentials. Faster development time means a faster route to profit.
Optimised back office admin means you can stop wasting time on manual tasks and free up your team to grow your business in other ways.
We build everything with the end user in mind because satisfied customers spend more. When you succeed, we succeed.
Attracting new B2B clients can be challenging. Apex simplifies growth by boosting average order values from your current customer base, making scaling smoother.
