we know, b2b ecommerce is hard. apex makes it easier.

Everything you need — from pricing and quoting to self-serve dashboards — is ready to go out of the box, so you can focus on growth, not setup.

Speed to Market

Profit-boosting Features

Enhanced Design

Streamlined Administration

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FINALIST

Everything Your B2B Store Needs—Ready Now

Apex is an out-of-the-box ready B2B eCommerce product for manufacturers, distributors, and wholesalers. Here are some of the highlights of what we’ve developed to help your B2B business scale online:

Quick Development

Ready-made eCommerce features to get you online and selling quickly.

Secure by Default

Enterprise-level protection without adding complexity.

Built for Buyers

Intuitive tools mean your customers find what they need faster.

Fast and Reliable

Lightning-fast for better engagement and more conversions.

Simple Pricing

Easy-start plans with fixed monthly rates, no surprises.

Guided Launch

Get onboarded with confidence by our experts.

key features

Company Roles

Multi-level user permissions

Manage Internal Hierarchies

B2B purchasing is complex. With Company Roles, Apex empowers you to customise permissions for users at different levels. For example, a single store manager won't need access to as much as a regional manager.
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Pricebooks

Customisable multi-tiered pricing

Manage Complex Pricing

Pricing isn't as straightforward in B2B. With Pricebooks, you can set pricing at a customer level with as much granularity as needed.
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Recent Purchases

Automatically pulled list of Favourites

Streamline Reordering

By empowering users to quickly reorder from a list of recent purchases, you enable them to optimise efficiency.
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Self-Service Portal

Put your buyers in control

Improve UX

Customers can track orders, update their details, and manage everything from one clean dashboard. No calls to customer service.
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Quoting

Streamlined quotes in storefront

Optimise Sales

Empower reps to easily quote new products or renegotiate deals, while enabling single click purchases for the client.
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Multi-Channel Ordering

Bring all your orders into one place

Centralise All Orders

Whether it’s online, email or WhatsApp, Apex uses AI to centralise orders and keep your pipeline clear. Nothing falls through the cracks.
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apex is for

B2B companies
wholesalers
distributors
manufacturers

who need to

sell more online
improve their user experience
get online quickly & securely
optimise internal workflows

3rd party integrations

In order to support your entire tech stack and provide a unified B2B solution, Apex integrates with your hosting and payments providers, ERP, and content management tools, including:

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WE support a range of industries, including:

hardware & construction

food & beverage

pharma

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manufacturing

We know the industry standard and we’ve pre-packaged the essentials. Faster development time means a faster route to profit.

  • Ready-made themes
  • Core B2B features
  • Baked in third-party integrations
  • Optional additional upgrades

Optimised back office admin means you can stop wasting time on manual tasks and free up your team to grow your business in other ways.

  • ERP sync; price and stock updates
  • Product inquiries
  • Localisation for various markets
  • Intuitive content management

We build everything with the end user in mind because satisfied customers spend more. When you succeed, we succeed.

  • Top-notch performance
  • Personalisation at a client and user level
  • Self-service administration
  • Simplified checkout

Attracting new B2B clients can be challenging. Apex simplifies growth by boosting average order values from your current customer base, making scaling smoother.

  • Upsell and cross sell features
  • Product weighting
  • Substitute product recommendations

brands that trust us

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Heat Merchants
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We’d love to hear from you.

Contact us today to schedule a quick free demo or just to discuss your B2B Commerce needs with our experts and find the best solutions for you.