Built for B2B; Ready to Launch

Apex brings pre-built tools that get your online channel live in weeks, not months. Everything you need is included so you can focus on growth, not setup.

Key features include:

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FINALIST

Your Customers Come First, Always

Everything we build starts with your buyer. We focus on simple, intuitive experiences because happy customers stick around and that’s good for your bottom line.

Company Roles

Multi-level user permissions

Manage Internal Hierarchies

B2B purchasing is complex. With Company Roles, Apex empowers you to customise permissions for users at different levels. For example, a single store manager won't need access to as much as a regional manager.
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Pricebooks

Customisable multi-tiered pricing

Manage Complex Pricing

Pricing isn't as straightforward in B2B. With Pricebooks, you can set pricing at a customer level with as much granularity as needed.
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Recent Purchases

Automatically pulled list of Favourites

Streamline Reordering

By empowering users to quickly reorder from a list of recent purchases, you enable them to optimise efficiency.
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Self-Service Portal

Put your buyers in control

Improve UX

Customers can track orders, update their details, and manage everything from one clean dashboard. No calls to customer service.
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Quoting

Streamlined quotes in storefront

Optimise Sales

Empower reps to easily quote new products or renegotiate deals, while enabling single click purchases for the client.
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Multi-Channel Ordering

Bring all your orders into one place

Centralise All Orders

Whether it’s online, email or WhatsApp, Apex uses AI to centralise orders and keep your pipeline clear. Nothing falls through the cracks.
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What Makes Apex Different?

Apex is designed for the real way B2B customers buy. No plugins to stitch together. No long setup cycles. Just practical features that work from day one.

Features purpose-built for:

Distributors

Suppliers

Manufacturers

Wholesalers

WE support a range of industries, including:

hardware & construction

food & beverage

pharma

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manufacturing

We’d love to hear from you.

Contact us today to schedule a quick free demo or just to discuss your B2B Commerce needs with our experts and find the best solutions for you.