Apex helps electronics distributors simplify complex catalogues, streamline B2B orders, and scale with confidence.
Manage large product catalogues, custom pricing, and multi-user accounts with ease.
Enterprise-grade protection and performance, whether you’re serving hundreds or thousands of accounts.
Electronic distributors face significant catalogue complexity, from multi-brand SKUs and technical variants to product lifecycles and regional specifications. Apex helps manage this by supporting customer-specific catalogues, dynamic contract pricing, and branch-level product visibility, all from a single backend.
Buyers can see the right products at the right price with minimal effort, while features such as real-time stock updates with connected ERPs reduce the risk of backorders and stock mismatches.
Today’s B2B electronics buyers expect the ease of self-service alongside rich account-level insights, whether online or offline. Apex provides a polished self-service portal where customers can access order history, invoices, approval workflows, and simple reordering tools around the clock. For sales teams, the Quoting Feature enables reps to easily issue quotes and customers to apply them to their cart streamlining the whole process.
This approach makes it easier to support both self-service buyers and accounts managed through a sales representative.
As distributors expand into new regions or add new sales models, flexibility is key. Apex is designed with scalability in mind, offering support for multisite deployments and the potential for marketplace functionality to bring in new suppliers or product lines.
It also provides the option to connect with ERP and supply chain systems, so pricing, product data, and stock information can flow more efficiently between platforms as your business requirements evolve. This flexibility ensures that Apex can grow alongside your business rather than hold it back.
Apex has transformed how we serve our customers. We launched our online store in just a few weeks, giving shoppers an easy way to browse, create accounts, and place orders. For our small team, managing everything from products to orders is now simple and efficient. It’s added real value to both our customers and our business.
Mukesh Gupta, Zaralaya
Tailor price lists and catalogues by client and easily apply discounts.
Role-based access lets you manage teams, assign buyers and approvers, and keep pricing behind logins.
Handles thousands of SKUs and high order volumes without slowdown.
Always-on protection and compliance, backed by AWS hosting.
Go live in weeks with prebuilt distribution workflows.
Regular updates and guided sessions for maximum platform effectiveness.
