Apex powers beauty distributors to sell smarter—supporting salons, spas, and stylists with seamless ordering and beautiful experiences.
Empower salons and professionals to effortlessly order, re-order, and manage accounts.
Built on enterprise-grade security and performance to grow with your business.
Beauty calendars move quickly with seasonal launches, promotions and collaborations. Apex includes an easy to use drag and drop CMS so your team can refresh homepages, landing pages, banners and promotional modules in minutes without developer tickets. Consistent templates keep everything on brand while reducing time to market.
Modern beauty professionals expect the same seamless experience across platforms and devices. Yet many B2B systems remain siloed or legacy. Apex creates a truly omni‑channel experience, aligning pricing, product availability and content whether users engage via mobile, desktop or field sales tools—simplifying the buyer journey and reducing friction.
Beauty is one of the most trend-driven sectors in commerce, with new product lines, bundles or influencers shifting demand in an instant. Apex is built for velocity—easy bulk uploads, seasonal catalogue updates and streamlined promotions mean you can launch new lines or bundles in days, not weeks.
Apex has transformed how we serve our customers. We launched our online store in just a few weeks, giving shoppers an easy way to browse, create accounts, and place orders. For our small team, managing everything from products to orders is now simple and efficient. It’s added real value to both our customers and our business.
Mukesh Gupta, Zaralaya
Deliver bespoke pricing, segments, and collections per buyer type.
Showcase product manuals, swatch photos, and videos—easily managed in Storyblok.
Handles thousands of SKUs, high frequency orders, and evolving buyer needs.
Always-on protection and compliance, backed by AWS hosting.
Launch your beauty portal in just weeks, not months.
Salon pros get self-service like easy product search, quick-add, history reorders.
