Streamlining Reordering with Apex’s “Recent Purchases” Feature
In B2B eCommerce, efficiency isn’t just a convenience—it’s a necessity. Whether your business operates in wholesale, manufacturing, or distribution, Apex’s “Recent Purchases” feature is designed to simplify the reordering process, save time, and enhance the user experience. This innovative Favourites function is a game-changer for businesses managing recurring orders and working under time-sensitive conditions.
What is the "Recent Purchases" Feature?
The “Recent Purchases” feature allows users to save their most frequently purchased items in a Favourites list and reorder them effortlessly. What makes this feature particularly powerful is its ability to automatically pull the most recent purchases list from order history at company or account level, along with individual user level. This B2B-specific functionality ensures that purchasing patterns across the entire organisation are considered, creating a more accurate and useful Favourites list. There are also some clever sorting options, for example sort by most recent or most often purchased.
Additionally, the feature offers customisation based on the time span of historical orders. This is configurable in the Admin Panel.
Sellers can set this to reflect the specific needs of their business:
- Shorter Timeframes for High Turnover Industries: For faster-paced industries like F&B, the feature can pull from a 6-week order history, ensuring the list reflects the most up-to-date purchasing trends.
- Longer Timeframes for Slower Turnover: In industries like pharmaceuticals, where orders may be less frequent but more specialised, sellers can extend the timeframe to 3 months or more.
This flexibility enables businesses to tailor the feature to their operational cycles and ensure the Favourites list remains relevant.
Key Benefits of "Recent Purchases" in B2B Commerce
In the fast-paced world of B2B, businesses often face challenges such as managing large product catalogues, fulfilling recurring orders, and meeting tight deadlines. The “Recent Purchases” feature directly addresses these pain points by:
- Saving Time: Users can reorder in seconds, freeing them to focus on other critical tasks.
- Reducing Manual Effort: Automatically generated Favourites lists eliminate the need to manually build and update lists.
- Enhancing Productivity: A streamlined checkout process reduces friction, making it easier to complete orders quickly and accurately.
Supporting Multiple Sectors with Apex
Our Recent Purchases feature has wide-ranging applications across industries:
- Food and Beverage: Restaurant managers can reorder fresh ingredients from a highly relevant 6-week history, perfect for keeping pace with high turnover in seasonal menus or busy kitchen operations.
- Pharmaceuticals: Suppliers managing complex, recurring orders of medical supplies can use a 3-month history to capture all relevant product lines while avoiding less relevant, older orders.
- Construction & Hardware: Businesses sourcing building materials or distributing goods can tailor the timeframe to reflect their unique ordering patterns, ensuring the feature meets their needs.
By catering to the specific demands of suppliers, manufacturers, and distributors, Apex ensures that every business can optimise their operations and provide an enhanced customer experience.
Elevating the Apex Experience
The “Recent Purchases” feature is part of a larger suite of tools designed to improve the functionality, efficiency, and user experience of B2B eCommerce platforms. Its ability to pull data from account-level history and adapt to different timeframes reflects Apex’s commitment to creating solutions that are not only intuitive but also flexible enough to meet the diverse demands of B2B businesses.
Whether you’re looking to save time, reduce friction, or enhance your overall efficiency, Apex’s “Recent Purchases” feature is here to help. It’s not just a tool; it’s a smarter way to do business.
Ready to experience the difference? Explore more about Apex’s features or contact our team through the form below to discover how Apex can elevate your eCommerce experience.
