In the B2B eCommerce space, companies face a unique set of challenges that demand flexible, scalable solutions. Unlike B2C, where a single customer account may only need straightforward access, B2B eCommerce involves multiple users within a single organisation, each with distinct roles and permissions. Companies must balance centralised control with empowering individual teams to operate independently—a delicate balance that many platforms struggle to support.
At Monsoon Consulting, we’ve seen firsthand how essential this flexibility is through our work with major B2B clients like Sysco Ireland, Punch Pubs, and Odaios Foods.
To address these needs, we developed the “Company Roles” feature within Apex, enabling businesses to provide personalised experiences while maintaining control and oversight. This feature supports diverse, multi-level user permissions to streamline operations, facilitate teamwork, and ultimately drive efficiency in B2B eCommerce.
B2B companies often have a complex internal structure, where roles range from high-level decision-makers to on-the-ground managers focused on daily operations. In many cases, each role requires a different view and set of permissions on the eCommerce platform:
These diverse needs can become challenging to manage, especially when employees across the organisation need varying levels of access and interaction with the system. Without tailored access control, there’s a risk of inefficiency, miscommunication, and even data breaches.
Recognising this challenge, Apex’s “Company Roles” feature offers a solution tailored to meet the demands of B2B operations. With this feature, companies can set specific permissions for each role, ensuring that every user of the system has precisely the level of access they need:
Our “Company Roles” feature is already used by some of our biggest clients, including top distributors and manufacturers, who need the flexibility to manage diverse teams across locations. For example, in the food and beverage sector, where supply chains are crucial, having the right permissions in place helps managers quickly reorder essentials, reducing downtime and improving service consistency.
Apex’s “Company Roles” feature isn’t just about managing roles today—it’s designed with growth in mind. As businesses evolve, they can easily adjust user permissions to meet new requirements. This adaptability ensures that Apex remains a long-term solution, scaling with each client’s growth and evolving needs.
Apex brings together essential B2B functionality in a streamlined, prebuilt solution. With this platform, smaller B2Bs gain access to powerful tools and capabilities typically reserved for large-scale enterprises, allowing them to scale their operations with confidence. While Monsoon Consulting excels at custom eCommerce builds that address complex, unique needs, Apex offers a quicker path to launch without compromising on quality or functionality.
If you’re considering your next steps in digital transformation, book a free eCommerce Readiness Assessment with our team. This no-commitment session helps you evaluate where your company stands in its digital journey and explore what solution could be the perfect fit to achieve your business goals.
