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Apex Technology Framework™

From personalized buying experiences to real-time forecasting, Apex transforms traditional B2B platforms into adaptive, insight-driven ecosystems.

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Built for Intelligent B2B Commerce

Apex Technology Framework™ combines proven open technologies with proprietary Apex accelerators and an intelligence layer that brings predictive and generative AI directly into the commerce workflow. From personalized buying experiences to real-time forecasting, Apex transforms traditional B2B platforms into adaptive, insight-driven ecosystems.

Apex at a glance

A unified and intelligent technology foundation purpose-built for B2B commerce — scalable, secure, and future-ready.

Apex Technology Framework™

Intelligent B2B Architecture

Apex Intelligence Layer

Predictive & Generative AI Engine

Apex Experience Engine

Next-gen Storefronts & Buyer UX

Apex Content Hub

Content Governance & Localisation

Apex Commerce Core

Advanced B2B Commerce Logic

Apex Integration Layer

ERP/PIM/CRM Connectivity & Data Sync

Apex Cloud Intrastructure

Secure, Scalable AWS Foundation

Apex Intelligence Layer brings predictive and generative AI into every aspect of commerce and operations.

Predictive AI

  • Demand forecasting and stock optimization
  • Buyer intent scoring and conversion insights
  • Automated recommendations for pricing and merchandising

Generative AI

  • Product description generation and enrichment
  • AI-assisted content creation and campaign generation
  • Conversational buyer assistants for guided ordering

Built-in Apex AI Models

Apex leverages best in class data models optimized for wholesale, distribution & manufacturers ensuring relevance and measurable business impact.

Hyvä-based frontend framework optimized for performance and conversion.

  • Ultra-fast storefronts and mobile-first experiences.
  • Clean architecture with faster development cycles.
  • Flexible theming and headless-ready frontends.

Storyblok-powered headless CMS with Apex enhancements for content governance.

  • Visual content editor for marketers and product teams.
  • Workflows for multi-language and multi-market publishing.

Single source of truth for product and brand content.

Powered by Magento Open Source and enhanced with proprietary Apex B2B capabilities — account hierarchies, price books, role management, quoting, and approval workflows.

Why it matters for B2B

  • Handles complex catalogues and workflows at scale.
  • Integrates natively with ERP and inventory systems.
  • Built to evolve with your business.

Integration-first by design, connecting your business ecosystem seamlessly.

  • ERP, PIM, DAM, CRM, and Payment connectors.
  • Bi-directional APIs and event-driven syncs.

Automated workflows reducing manual intervention.

Enterprise-grade AWS cloud environment managed by Apex.

  • Multi-AZ setup for resilience and performance.
  • Observability and CI/CD pipelines built-in.

Compliance-ready with GDPR, DPA, and EU/UK data residency.

Why this framework?

You get the reliability of proven open technologies, elevated by Apex’s proprietary B2B accelerators and intelligence layer. The result: faster launches, smarter decisions, and adaptive growth.

Core Technology Stack (at a glance)

Create Quotes
In-Platform

PHP, JavaScript, TypeScript, AlpineJS, Tailwind CSS

Commerce Core

Magento Open Source with Apex B2B enhancements

Frontend

Hyvä storefront and checkout, headless-ready

CMS

Storyblok headless with workflows and localisation

Search and Caching

Elasticsearch, Varnish, Cloudflare CDN

APIs

REST and GraphQL, event webhooks

Data and Integrations

ERP, PIM, DAM, CRM, payments via Apex connectors

Cloud

AWS multi-AZ, managed DB and cache, Cloudflare edge protection

CI/CD and Observability

 Pipelines, logging, uptime and performance monitoring

Compliance

GDPR aligned with EU or UK data residency options

We’d love to hear from you.

Contact us today to schedule a quick demo or just to discuss your B2B Commerce needs with our experts and find the best solutions for you.